The digital daily routine is changing. Single persons will merge more and more with the World Wide Web in terms of Web 2.0 – user are acting interactive in the internet. Knowing this it will become important to develop a tailor fit social media marketing strategy over all social media channels. These are:
- Blogs
- Communities (social networking websites)
- Online videos and podcasts
- Wikis
- Media Sharing websites
- Mobile
Technical simplification and easy usable publisher tools are responsible that your released messages will widely spread within a few hours all over the internet via RSS (real simple syndication). What has to be found in press after release will nowadays be online in real time. Traffective will help you developing an optimal strategy and takes care of the management over all social media channels.
- SMM – Social Media Marketing
This is the combination of classic marketing with social media channels. Hereby we will work out a concept including controlling the impact of public opinion and motivation of interested parties. This will be completed by a precise communication strategy which will includes ways for interactions over webservices (e.g. mailings, social bookmarks, vlogs) and platforms with users. Exchange of information, opinions, experiences (Facebook, Twitter, MySpace), content, pictures, videos and news to control potential clients and give motivation to buy.Traffective will support you in:
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Analysis and strategy development
- Competition analysis
- Screening of search enginge results
- Strategy development
- Set up of monitoring tools
- Content production and information publishing
- Buildup of an online reputation
- Management of company profiles, groups and fan-sites
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Analysis and strategy development
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SMO – Social Media Optimization
This will be a supportive channel to your SMM-strategy. Hereby websites will be optimized to get easier access to social media services. Linking will be the key. Also search engine optimization (SEO-concept) needs to be adjusted towards your Social Media Strategy. Only this will grant you long tail success in the World Wide Web.