Performance Display Advertising
Post view conversion tracking is a special type of tracking method. It is used to track the effectiveness of an advertisement regarding affinity of its placement. Traffective is able to track campaign successes (e.g. a sale or lead) not only by a normal click but also if a user has seen an advertisement impression.
It’s similar to television advertising. Someone sees your commercial spot comes to an offline shop and buys. Analogy in the web: A user sees your advertisement, goes to your shop (over type in in the browser or brand-search in Google or Bing) and buys.
Your advantages:
- No cost risk – You will only pay if your online display advertisment will convert/or click
- Continous optimization of your placements through professionel traffective management
- Raise your reach with display in relevant surroundings which will meet exactly your target group
- Throug peformance based payment (post view conversions) we will be able to use high quality placement which normaly only could be booked against high CPMs
- Synergies regarding all other online marketing channels (e.g. increase sales over SEM/SEO)
This kind of tracking is getting more and more important while doing display advertising as:
- User avoids clicking on display advertisment and prefers to go directly to the seen website (e.g by type-in in the browser or Google)
- User often deciedes theirself to visit the website later instead clicking immediately on the banner.
That means a lot of traffic is not coming directly over your banners. Nethertheless this online marketing channel is having a huge influence of the user behavior (‚visual penetration‘). This will have synergies and maximizes profit also in your other online channels.
Referenzen
Kein Plashplayer installiert!
Wir optimieren für Sie nach:
Direkten Messgrößen:
- Time2Transaction
(Zeitraum bis zum Kauf) - View2Transaction:
(Einblendungen bis zum Kauf) - Post Click / Post View
(Konvertierungsverhältnis)
Indirekten Messgrößen:
- Clickrate
- Kontaktzahl
- Anzeigedauer
Kontakt
Treten Sie mit uns in Kontakt, wir beraten Sie gerne.Telefon: 08106 999 34 55
Traffective erfüllt höchste Qualitätsansprüche und ist Lizenzteilnehmer der Post-View-Policies von:
